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SUZANNE ODDSEN

suzanneoddsen@gmail.com | 631-255-6621 | Long Island, NY

PROFESSIONAL SUMMARY

Award-winning Senior Graphic Designer & Creative Lead with 15+ years of corporate experience specializing in B2B brand collateral, high-stakes trade show environments, and large-scale print production management. Proven history of leading end-to-end visual execution for major global brands like Canon, managing hundreds of simultaneous projects, steering agency partnerships, and safeguarding strict brand consistency. Recognized for exceptional operational efficiency, stakeholder management, and translating complex corporate requirements into high-impact multi-channel marketing campaigns.

CORE COMPETENCIES

  • Design & Creative Direction: Brand Identity, Campaign Strategy, Corporate Communications, Large-Format Design, Concept Development, Typography, Layout & Composition, Visual Systems.

  • Production & Operations: Print Production, Pre-Press, File Preparation, CMYK/RGB Color Management, Vendor Management, Digital Asset Management (DAM), Workflow Optimization, Cross-Functional Leadership.

  • Software & Tools: Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro, After Effects, Audition), Figma, Microsoft 365 Suite, Google Workspace, Kapost, Asana, Monday, Generative AI Tools (Firefly, Midjourney).

PROFESSIONAL EXPERIENCE

Canon U.S.A., Inc. | Melville, NY

Senior Graphic Designer | 2018–Present (2018–2020 with Canon Solutions America, Inc.)

  • Lead Creative & Trade Show Strategist: Direct visual design and environmental branding for high-profile national events and major trade shows, overseeing immersive large-format environments (walls, floors, signage, and structural collateral).

  • Flagship Event Direction: Served as lead designer for the Canon booth at Printing United (2023–2025), a premier industry expo drawing ~28,000 attendees, generating over 900 qualified leads, and driving $2M+ in pipeline impact.

  • Workflow & Agency Operations Management: Oversee the creative team’s extensive job intake and tracking log, directly managing workflow coordination, resource allocation, and agency-assisted projects to ensure strict on-time delivery across hundreds of annual initiatives.

  • Print Production & Quality Control: Manage complex pre-press production and vendor execution for comprehensive B2B marketing collateral—including brochures, product guides, flyers, and corporate advertisements—guaranteeing flawless brand standards across all print mediums.

  • Showroom & Environmental Design: Direct internal showroom architecture and interior design projects, implementing engaging visual displays and custom wall art to optimize the corporate visitor experience.

  • Multi-Channel & Digital Support: Execute digital campaigns, virtual event assets, social media graphics, and executive video/photography communications to elevate multi-channel engagement.

D&B Engineers and Architects, P.C. | Woodbury, NY

Graphic Designer & Marketing Communications Coordinator | 2017–2018

  • Produced high-level B2B print and digital marketing collateral, including complex proposal documents, corporate brochures, and client pitch decks.

  • Spearheaded a strategic company website redesign, collaborating closely with web development teams to improve user experience, streamline content navigation, and modernize brand touchpoints.

  • Coordinated multi-channel marketing campaigns and promotional event logistics to maximize brand visibility across regional markets.

PPD&G | Farmingdale, NY

Production Artist | 2015–2017

  • Delivered advanced design and pre-press solutions for high-end retail packaging, custom displays, promotional items, and corporate client gifts.

  • Ensured meticulous color management and production accuracy under tight turnaround schedules for luxury and corporate accounts.

Wanderlust Vintage | Northport, NY

Owner & Graphic Designer | 2013–2019

  • Directed end-to-end brand management, product photography, e-commerce web design, and digital marketing for an independent lifestyle brand.

Hipsters, Ltd. | Northport, NY

Manager, Graphic Designer & Production Artist | 2010–2015

  • Managed retail operations, customer accounts, and custom production workflows for screen printing and embroidery.

  • Designed proprietary vector artwork, managed digital marketing channels, and maintained corporate website infrastructure.

EARLY EXPERIENCE & INTERNSHIPS

  • Pushing Progress (New York, NY) – Marketing Intern / Graphic Designer

  • G2 (New York, NY) – Design Intern (Clients: Pfizer, J.P. Morgan, Latisse)

  • Forbes.com (New York, NY) – Web & Editorial Intern

EDUCATION & AWARDS

  • Bachelor of Fine Arts in Graphic Design – Fashion Institute of Technology (SUNY), New York, NY

  • Corporate Awards: Canon Americas 2025 Spirit Award (Canon’s highest honor) and multiple-time recipient of the President's Award and Winner's Circle Award (Canon Solutions America) recognizing operational efficiency, exceptional in-house resource management, and strategic B2B support.

  • Scholarships: Recipient of The Future of Graphics Scholarship Award.

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